ASA Automotive Systems Inc. has added text messaging capability to its TireMaster and TireMaster Enterprise software to help shops reduce costs and connect with customers.

The company says the latest software update makes it easy for businesses to create and schedule text and email alerts to support their operations, including:

* appointment confirmations to reduce no-shows;

* car “ready for pickup” alerts to improve turnover;

* reminders to reschedule missed appointments;  and

* special offers for previously declined services

“TireMaster software users tell us that many of their customers prefer being contacted by text about appointments,” says  Ken Halle, president of ASA Automotive. The company says this  is consistent with a recent survey by Harris Poll that found 64% of people prefer text communications over a phone call.

Halle also sees early adopters of text messaging extending its use. “A number of our customers are moving their mobile communication to the next level,” he said, “taking advantage of the features in TireMaster that make it easier and less costly to send targeted promotions, coupons and special offers.”

Headquartered in Merrimack, N.H., ASA Automotive Systems is part of the Friedman Corp., a wholly owned subsidiary of Constellation Software, Inc.  provides software to independent tire dealers and automotive service providers, serving retail, wholesale, commercial and retreading enterprises. ASA’s TireMaster software family is a modular system for point of sale, inventory, financial and general management. For more information, contact 866-210-6717 or info@asaauto.com, or visit www.asaauto.com.

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