After a 10-year hiatus, Continental Tire the Americas LLC has brought off the road (OTR) sales and product lines to the Americas markets. OTR and earthmover products are available now.
The company says the decision to reenter the U.S., Canada, Mexico, Brazil, and the Andean markets was based upon several factors, including dealer enthusiasm for Continental products.
“From a tire dealer’s perspective Continental is a great partner,” says Dan Rice, president of Piedmont Truck Tires, a longstanding Continental truck tire seller founded in 1978, with nine locations located in and around the Carolinas.
“Continental has trouble-free products at fair prices that allow the dealer to make money and still offer a great value to the customer. We’re all very excited to see them bring OTR back into the mix,” he says.
OTR/earthmover products will be available through Continental’s Commercial Specialty Tires (CST) business unit. The company says the addition of OTR/earthmover products will increase CST’s excellent reputation as a supplier of material handing tires, including forklift, airport, port and container handling tires.
Continental is planning to rollout with four sizes initially and intends to add to the product portfolio over the coming months and into 2017.
To celebrate the reentry into the Americas market, the company’s Off the Road team hosted an employee event at the Continental U.S. headquarters in Fort Mill, S.C. on August 2, 2016.
“This is a tremendous occasion not just for us, but for all Continental employees,”’ says Federico Jiminez, CST manager for the Americas. “We are entering the very robust market after a decade and we are in a position to do truly great things for our customers across the Americas. Everyone has worked hard to make this day a reality, it really deserves a celebration.”
The Continental Commercial Vehicle Tires business unit is one of the largest manufacturers of truck, bus and commercial specialty tires worldwide. The business unit offers a broad range of products, services and tire-related solutions. For more information, visit www.continental-specialty.com/specialty.