A tire industry veteran has launched a website to help growers, tire dealers, and equipment dealers understand the growing complexity in ag tires, and ultimately make decisions that help their businesses be more effective.
The site, www.agtiretalk.com, is free for all users. Founder James Tuschner says the site will serve as a central repository of information for ag tires, from the basic level to advanced.
“With ag tires becoming increasingly complex, we saw a need to simplify, or take the engineering jargon out,” says Tuschner, “Our research found that many of the ag tire questions being asked on the Internet were being answered from sources outside the industry.”
A 23-year tire industry veteran, Tuschner is the marketing director for CFI Tire Service Inc. and has been dedicated to the ag tire business for the past eight years.
Ag Tire Talk users will learn how choosing the right tires will lead to better performance, ride, traction and yields, while covering such critical issues as flotation, fuel economy, sidewall identification and tire size options.
An agtiretalk.com blog explains why ag tires have become increasingly sophisticated and application-specific to handle soil compaction issues, larger tractors and implements, higher equipment speeds, and prolonged road service.
The website provides an opportunity for growers and dealers to submit questions to tire industry experts and share tips and advice with their peers.
“What truly makes Ag Tire Talk unique and sets it apart is that it's immune from promoting specific products due to a vested interest,” says Tuschner. “At Ag Tire Talk, we simply want the grower to have the best product for the application.”
The site's blog is covering topics such as the difference between increased flexion and very high flexion tires as well as understanding tire aspect ratios. The site also includes a comprehensive glossary of common terms.
“Our mission is pretty straightforward -- provide one easy way to access ag tire information, ask questions and receive industry updates from an unbiased view,” Tuschner said. “We encourage growers, tire dealers, and implement dealers to check out our content and ask questions.”
Social media, primarily Facebook, Twitter, LinkedIn, Instagram and Google+, will play a key role in building awareness with growers and dealers about the site. Social media support will be provided by Christine and John Taylor of JTMarCom.
The Ag Tire Talk team has more than 68 years combined experience in the tire industry.
For more information about Ag Tire Talk, email Tuschner: email@example.com.