Competition is always a good thing. Even coming up short is better than receiving a participation trophy.
Modern Tire Dealer put itself out there by entering the the 25th International Automotive Media Competition (IAMC) earlier this year.
And fortunately, we took home five medals, including two gold (Olympics? What Olympics?)
But that's not all. Senior Editor Joy Kopcha (pictured) also brought home... waitaminute, why spill all the beans in the teaser to Editor Bob Ulrich's latest blog?
To find out what Kopcha won and for what, plus who else came home with a medal, read Ulrich's blog, "Win-Win, etc.: Modern Tire Dealer's Quest for Excellence." Hint: I'll bet Ricky Benton, owner of Black's Tires Service Inc., will want to read the blog.