Michelin will begin selling BFGoodrich brand tires to consumers through its website in September. The g-Force Comp-2 A/S tire is pictured.

Michelin will begin selling BFGoodrich brand tires to consumers through its website in September. The g-Force Comp-2 A/S tire is pictured.

Michelin North America Inc. will begin selling BFGoodrich brand tires online direct to consumers in September 2016. Online sales initially will launch in the greater Charlotte, N.C., area.

The manufacturer plans to expand its online tire sales program nationally in phases later in the year.

The company says its website, www.bfgoodrichtires.com, will simplify the tire buying process so that consumers can research and purchase tires as well as schedule an installation appointment in one location.

The online purchase experience will enable consumers to shop for tires that not only fit their vehicle, but also the way they want to drive, according to the company.

“This is an important evolution in the tire purchasing process,” says Scott Clark, chief operating officer, Michelin North America Inc., which owns the BFGoodrich Tires brand.

“These days consumers expect to be able to buy products anywhere, at any time, and on any device. Our brand does not own any retail stores, so our close relationships with our dealer network are critical for success. We have worked very closely with them to develop an e-commerce service partner program and an online sales approach that’s jointly beneficial to consumers, dealers and our company.”

When an order is placed online, consumers will schedule an installation appointment with a local service partner. Tires will be shipped directly to the service partner, where they can be installed at the appointed time.

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