Mahle Aftermarket Inc. is introducing new packaging that prominently displays the blue Mahle Original logo for its gasket product line.

The transition will begin in the second half of 2016, and will be completed by March 2017.

The company announced a new brand name, Mahle Original gaskets, on June 30, 2016. Mahle said the gaskets will be the same products sold in North America since 2007 under the Victor Reinz brand through a license agreement with Dana Limited.

The Mahle Original gasket offering includes nearly 10,000 part numbers, covering 900,000 applications with over 1,000 exclusive part numbers not available from any other aftermarket supplier, according to the company.  

The gasket line covers domestic, Asian, European, and heavy-duty applications.  Mahle says the new gasket packaging makes it easy for the purchaser to know exactly what they are buying because it allows the customer to see the contents without opening the package. This helps avoid purchasing the wrong parts and helps to reduce returns of opened boxes to the store.  

“Branding our gaskets as Mahle Original better communicates the Mahle commitment to OE form, fit and function,” says Jon Douglas, general manager, Mahle Aftermarket North America.

“Although the brand and packaging will change, what isn’t changing is the delivery service, industry leading fill rates, complete market coverage, product support, data management, and technical expertise driven by decades of gasket development that the industry has come to expect from the Mahle Aftermarket gasket line.”

Mahle supports sales of its gasket line with product flyers, technical service bulletins, and print advertising. An eLearning online training module will be available for technician education.

For more information about Mahle Aftermarket and its brands, visit www.mahle-aftermarket.com or contact a local sales representative.

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