Tires are ingrained in our society, whether on America's highways or in pop culture. That kind of makes independent tire dealers rock stars!

In his latest blog, Modern Tire Dealer Editor Bob Ulrich admits to seeing tires almost everywhere he goes. He has sort of a sixth sense about them.

Can tires really be such an important part of all our lives that they appear almost everywhere? Or is Ulrich just seeing things?

In order to figure that out, you will have to read his latest blog, "Seinfeld, Comic Con and the Tire Industry."

Are tire dealers really as important to society as Ulrich thinks? How are Hankook and Star Wars related? (Hint: Check out the photo.) And who the heck is Casa Della Tires?!

Read the blog, then let us know what you see by leaving a comment!

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