Cooper Tire Europe announced today that it has been selected by the FIA World Motor Sport Council as the Official Tyre Supplier and Associate Partner to the FIA World Rallycross Championship for the next three years.
The new deal begins in 2017, with Cooper seamlessly continuing supply to the championship following a highly successful association with World RX since its inception in 2014.
Cooper has been selected by the FIA as part of a tender process launched in April of this year.
The FIA Off-Road Commission recommended Cooper to the World Motor Sport Council based on its strong technical understanding and history of rallycross tyre requirements, as well as its commitment to the promotion of the championship.
Cooper is the tyre of choice for rallycross competitors across the world, having also supplied tyres to European Rallycross Champions for the past two decades.
Cooper’s unique rallycross tyre composition offers unrivaled levels of grip and traction on both tarmac and gravel to provide the best all-round performance. For competitors to tackle the changing surfaces, from tarmac to gravel, they need a tyre which is capable of handling both rough and smooth surfaces. Meeting this unique challenge is something that Cooper excels at and particularly prides itself on.
Cooper has always worked to give drivers the best rallycross tyres possible with more than 20 years of continuous testing and development experience in this area. To stay ahead in a competitive tyre market, the company’s on-going research and development teams regularly test new compounds and constructions, working with teams to create tyres that allow rallycross stars to compete lap after lap in one of the world’s toughest and most spectacular forms of motorsport.
Sarah McRoberts, Marketing Communications Manager for Cooper Tire Europe, said, “We are extremely proud to be continuing our association with the FIA World Rallycross Championship.
“Our partnership with the championship over the last three years, since it began, has given us the perfect platform to be able to demonstrate and promote Cooper’s unrivaled off-road expertise, producing tyres which can transition effortlessly across all surfaces found on rallycross circuits.”
So far in the Supercar category this season, there have been four different winners in the FIA World Rallycross Championship, due to the competitive nature of the sport and the tyres.