Trelleborg Wheel Systems is using its customers' stories and successes to showcase the tire manufacturer's products and technology.

Guillaume Agneessens (right) talks about the lessened soil compaction he noticed with Trelleborg tires in the company's new series highlighting its consumers.

Guillaume Agneessens (right) talks about the lessened soil compaction he noticed with Trelleborg tires in the company's new series highlighting its consumers.

The tire maker calls it the Heroes Program, and the series begins with the story of Guillaume Agneessens, co-owner of Agri Minon, an agricultural contracting company in Belgium.

Agneessens says: ‘We invested in Trelleborg’s tires to stand out from the competition, and we’ve been impressed with their performance so far. At the beginning of the season, when we were spreading fertilizer on very damp grass, the TM1060 left no footprint whatsoever. The traction capacity and wear resistance is also very much improved compared to traditional tires.

“We would certainly recommend Trelleborg’s TM1060 to those contractors who really want to offer a great service to customers. We will definitely be using Trelleborg tires on more tractors.”

Trelleborg says the TM1060 features ProgressiveTraction technology, and the tread boosts grip while the strong base of the lug reduces vibrations. Operating on the soil at different times, the double lug progressively releases higher traction when required.

Trelleborg has created a new webpage to showcase all the customers taking part in the Heroes initiative, which will be updated with new video interviews with Heroes around the world. To see find out more and meet Trelleborg’s full list of heroes, visit: www.trelleborg.com/wheels/agri/heroes. The Heroes’ stories can also be found in Trelleborg’s aTtraction magazine app.

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