Simple Tire LLC has introduced a new logo.

The online tire dealership says customers appreciate the simplicity of its website and the entire shopping experience, and the logo needed to reflect the same simplicity of the four-year-old business.

Goals of the redesign were to simplify the color palette for a better visual experience, standardize fonts for easier reading, and produce a logo that represents the progressive nature of the business.

“As a modern technology company, it was time to better represent that in our brand image,” says Kevin Burke, vice president of marketing and e-Commerce. “This is a new first step for us that we are very excited about. As we continue to grow through a variety of marketing efforts and our independent tire dealers will grow with us.”

For more information, visit www.SimpleTire.com.

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