The Tire Industry Association's own Kevin Rohlwing will be a featured speaker at the 12th International Conference on Intelligent Tire Technology (ITT). The conference will be held Oct. 25-27, 2016, in Dresden, Germany.

Rohlwing, TIA's senior vice president of training, is the only speaker representing the U.S. As part of his presentation, "Market Changes in the U.S.," Rohlwing will:

* give an analysis of the current placement market and changes to distribution;

* discuss the effect of tariffs on imported tires;

* provide an overview of tire registration legislation and what it means for retailers; and

* share a proposed model for a tire recall recovery system using electronic identification.

Speakers at ITT 2016 will discuss latest developments of the intelligent tire technology in passenger cars and commercial vehicles. For more information, visit www.tires-conference.com.

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