Tenneco Inc. has created a 360-degree training platform to support the long-term growth and profitability of automotive service businesses.
The Tenneco “Service Solutions” platform will help enhance engagement, technical education, and certification of technicians, service writers, and other front-line personnel. It also will offer marketing services support to help shops increase sales, improve margins, and strengthen customer satisfaction and loyalty.
Several elements of the new program will be introduced in conjunction with the Automotive Warehouse Distributors Association (AWDA) Business Conference and Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
Service Solutions comprises five areas of technical and business support:
- instructor-led education featuring Tenneco’s new team of ASE-certified technicians and master trainers;
- the Tenneco Technical Resource Center, which offers live product and diagnostic support and warranty assistance;
- online education through the company’s expanded Experts Learning Center, www.expertslearningcenter.com;
- the “Tenneco Experience” product demonstration trailer and mobile classroom;
- and an array of marketing and other business-building resources.
“Our channel partners and thousands of vehicle service businesses have long relied on Tenneco for a comprehensive package of tools designed to help drive their success," says Jeff Koviak, vice president and general manager of the North America aftermarket for Tenneco. Now, we are expanding that package to include what we believe is the most effective new approach to technical training, product support and business education for automotive service professionals."
The on-site training clinics, each led by a master trainer, cover ride control, emissions control, and brake system diagnosis and repair. These clinics complement the company’s eLearning curriculum at www.expertslearningcenter.com, which includes more than 25 interactive training modules covering diagnostic and repair topics as well as customer communication/service recommendation skills. Each online course is offered in English, Spanish, and French.
The Tenneco Technical Resource Center offers live, telephone-based technical assistance by a team of ASE-certified technicians and product specialists; email support; catalog warranty assistance; and “TechTalk” discussion forums available at www.monroe.com, www.walkerexhaust.com and www.monroebrakes.com.
The “Tenneco Experience” product demonstration trailer and mobile classroom offer a learning environment featuring interactive product displays and technology demonstrations. Housed in a custom-designed, 53-foot trailer, this new resource can be adapted to an array of training needs, including formal classroom sessions. The trailer will be on display in the company’s booth (No. 1025) at AAPEX.
The Service Solutions team supports the business growth needs of channel partners, service chains, and other aftermarket enterprises through a range of marketing services, including point-of-sale data analytics and KPI analysis, implementation of business best practices, internal and external training, and employee and consumer engagement programs.
“Partnering with Tenneco is not simply a matter of benefitting from world-class brands and products, but also an ever growing set of business resources designed to help make you more successful,” says Koviak. “We want our business partners to outperform the market and have invested in the personnel and resources to achieve that goal.”