Even before it breaks ground on its $530 million consumer tire plant in LaGrange, Ga., Sentury Tire North America will introduce the Groundspeed tire brand at the 2016 Global Tire Expo, which will run Nov. 1-4 at the Las Vegas Convention Center.
The Global Tire Expo, sponsored by the Tire Industry Association, is part of the Specialty Equipment Market Association (SEMA) Show.
“We’re looking forward to giving SEMA attendees a preview of our new North American headquarters as well as our brand-new Groundspeed tire range,” says Rami Helminen, CEO of Sentury Tire North America. “Our vision for Sentury Tire’s role in the North American market is to combine the best local workforce talent with state-of-the-art manufacturing and global technology for superior quality tires that both dealers and their customers can trust mile after mile.”
The new line of Groundspeed tires includes six all-season models designed to meet the diverse driving needs of most domestic and import passenger vehicle and light truck brands. they are:
1. Voyager GT, featuring high-value and quality for most cars on the road today;
2. Voyager HP, offering strong performance and build quality for family and performance cars;
3. Voyager HT, delivering top technology, durability and a smooth ride for light trucks and SUVs;
4. Voyager SV, showcasing a confident blend of technology and luxury for SUVs and CUVs;
5. Voyager AT, combining rugged off-road performance with a quietly comfortable on-road ride; and
6. Voyager MT (in development), serving up aggressive looks, traction and a self-cleaning design.
Every Groundspeed tire is available in a wide selection of sizes and is backed by a generous warranty, ranging from 40,000 to 60,000 miles for added customer peace of mind.
" Our new Groundspeed brand represents a strong business opportunity for dealers and distributors,” says Mike Perkins, vice president of sales and marketing for Sentury Tire North America. “Not only do we deliver superior quality tires at a great price point, but our entire organization is committed to providing the same high level of quality in every interaction with our partners.”
Sentury Tire North America will break ground on its tire plant in early 2017. Once the facility is completed, it will have a production capacity of 12 million tires annually.
In addition to its new-generation factory, Sentury Tire North America's operations include an on-site proving grounds, test track, research and development center, sales and marketing offices and extensive warehousing and distribution facilities.
Sentury Tire North America is a U.S. based subsidiary of Qingdao Sentury Tire Co., a global automotive and aircraft tire manufacturer serving over 150 markets around the world, including the United States and Canada.