The Goodyear Tire & Rubber Co. has announced a sponsorship agreement with the Pro Football Hall of Fame.
The relationship will focus on extending Goodyear’s “Blimpworthy” brand campaign which celebrates the spirit of football – hard work, grit and determination – on and off the field.
Leveraging the Pro Football Hall of Fame’s vast archive, Goodyear will share Blimpworthy stories through Hall of Famers and the moments in time that transformed their careers. “We are delighted to join forces with the Pro Football Hall of Fame, our neighbor in Northeast Ohio,” says Steve McClellan, president of Goodyear Americas. “This is a time of tremendous excitement for the Hall of Fame as it embarks on a transformational project to establish the venue as a global sports destination.”
“The Pro Football Hall of Fame is proud to collaborate with Goodyear, a company that shares a commitment to celebrate excellence,” says Pro Football Hall of Fame President David Baker. “We look forward to working together to provide stories of inspiration to generations of fans by focusing on values learned from the game such as commitment, integrity, courage, respect and excellence.”
To kick off the relationship, Goodyear and the Pro Football Hall of Fame will support a special offer for the U.S. Armed Forces. Throughout the month of November and including Veteran’s Day, active members of the military and veterans plus one guest will be allowed free entry into the Pro Football Hall of Fame.
“We are especially pleased to be able to build on our strong relationship and longstanding support of the U.S. Armed Forces through this new agreement with the Hall of Fame. Both pro football and our military embody the hard work, determination and grit that we are celebrating in our ‘Blimpworthy’ campaign,” adds McClellan.
The agreement marks a new chapter in Goodyear’s long association with football; the Goodyear Blimp has provided aerial television coverage for more than 60 years.