The awards are given to the most innovative and cutting-edge automotive aftermarket products that will be consumable in 2017.
More than 3,000 products were entered into 16 different Showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors, including quality, marketability, innovation, technology, consumer appeal, and more.
In the Tire and Related Product division, the awards went to:
* Winner: Continental Tire, Continental Tire TerrainContact A/T
* Runner Up: Coker Tire, Firestone Retro Wide Oval Radial Tire
* Runner Up: Continental Tire, Continental Tire ExtremeContact Sport