To better deal with anticipated U.S. tariffs on Chinese truck and bus tires and make the Aeolus brand more competitive in the U.S. market, Aeolus Tires will provide new marketing and product opportunities.
With almost 2.5% medium radial truck tire replacement market share in the U.S., Aeolus’ strategic objective is to further enhance its brand by delivering even greater value to its clients supported by high quality commercial tires that offer the optimal mix of cost and performance, the company states.
The U.S. market can expect to see these new changes gradually implemented in 2017. “These changes will include sourcing new manufacturing capacity outside of China,” says Xu Xin, Aeolus Tyre Co. Ltd. director of international truck, bus, radial sales and marketing.
“The Aeolus brand has maintained a high reputation for product quality in the market. Aeolus is committed to continued supply of high quality products while increasing value to our clients in the U.S.”
Aeolus was founded in 1965 as a maker of heavy-duty off-road tires for trucks and earthmoving equipment. One of the largest tire manufactures in the world, Aeolus currently offers a complete line of environmentally friendly, state-of-the-art, high quality commercial and industrial tire products to the U.S. market.