Wulf Gaertner Autoparts AG has launched a new website for its Meyle brand.
The website’s improved and highly intuitive navigation helps streamline day-to-day routines for wholesale and repair businesses, according to the company.
The website design adjusts to any end-user device, whether PC, tablet or smartphone. The company says the Meyle website is geared to become a "driver's best friend,” allowing workshop staff, wholesale agents and car enthusiasts to find the information they need more easily and quickly.
Users can find a wide range of information on the brand's product groups, free downloads (including installation information) and also product highlights, according to the company.
In the online catalog, thumbnail images give a first impression of the product, and a free-text field facilitates the search by vehicle make, model or brand.
All website content will soon be available in nine languages: German, English, French, Italian, Polish, Portuguese, Russian, Spanish and Chinese.
The company says the homepage reflects the new Meyle brand architecture featuring three product lines: Meyle Original, Meyle HD and Meyle PD. The Meyle HD line features more than 750 products engineered and manufactured in-house to offer improved durability. These parts come with a unique four-year guarantee. The Melye Original product line currently includes around 20,000 high-grade Meyle parts and caters for virtually all popular makes and models, according to Wulf Gaertner. The Meyle PD product line features 1,800 brake discs and pads.
The new website caps a rebranding campaign. To see the English version of the Meyle brand website, visit www.meyle.com/en.
Since September 2016, the parent company, Wulf Gaertner Autoparts AG, has been operating its own website at www.wulfgaertner.com offering information on the company, its worldwide locations and career options.