The Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF) will launch a social communications tool in the first quarter of 2017.
The Automotive Social Portal will provide a cloud-based infrastructure that allows TIA and other content providers to create and distribute consumer educational content, national, state and regional governmental issues through the dealer network to consumers.
The portal is free to all independent dealers in North America.
TIA, manufacturers, suppliers, state, regional associations and other information providers will create and supply the content that the ASP delivers to dealers who redistribute it to their customers.
For more information, contact TIA at 800-876-8372 or the AMF at 603-249-5530.