Apollo Tyres Ltd. has updated its website to provide consumers with a more user-friendly experience to find the right tires and also locate the closest dealers to purchase tires.
The website, www.apollotyres.com, offers a clean design and enhanced content, and it enables easy navigation between various tire categories, respective brand sites and the corporate site. The site has a responsive design making it compatible with leading browsers and all devices, including mobile.
Apollo says the design comes after speaking to both consumers and dealers in the Asia Pacific, Europe, Middle East and Africa regions to gain insight into their tire purchasing habits, challenges and preferences.
Marco Paracciani, chief marketing officer for Apollo says, “As a company, we have always believed in keeping our customers at the forefront of all our activities. The new user-friendly website that we have launched today, with enhanced features, will help us in our ambition of being a global tire brand. I would like to thank our partners for helping us create this site, which I am sure, will provide an enriching digital experience to our customers. On similar lines, we will soon be launching a refreshed Vredestein website as well.”
The new website is equipped with these features:
- A smart tire finder: Customers can make an informed decision on which tire to buy for their vehicle, as they get the suggestions on the right tire, along with its attributes
- Dealer finder: Once the tire is chosen, customers can find their closest dealer. The website helps drive the traffic to the dealers.
- Personalization: The website will boost the discoverability of tires based on a user's behavior on the website
- Mobile: The site allows for a seamless experience across all devices.