Michelin CEO Jean Dominique-Senard will discuss his company's newest UHP tire in his first presentation at the NAIAS.

Michelin CEO Jean Dominique-Senard will discuss his company's newest UHP tire in his first presentation at the NAIAS.

Jean Dominique-Senard, global CEO for Groupe Michelin, will discuss the company’s latest ultra-high performance tire at the North American International Auto Show (NAIAS) on Tuesday, Jan. 10, at 9 a.m.

Michelin is the exclusive tire sponsor of the show for the 29th consecutive year. Michelin’s exhibit will also feature two Porsche 911s restored and reimagined by Singer Vehicle Design of Los Angeles for international clients.

The vehicles to be shown are the midnight-blue “Monaco” commission and the Rome-red “London” commission. Both restored 911s will be on public display for the first time, and include Ed Pink-developed 4.0-liter flat-six engines, carbon fiber bodywork, a host of bespoke features and tires from the Michelin Pilot family of tires.

The North American International Auto Show begins with press previews on Jan. 9–10 and continues with industry days Jan. 11–12, then opens to the public Jan. 14–22.

For more information on Michelin products, visit www.michelinman.com.

This is one of two Porche 911s restored by Singer Vehicle Design that will be displayed in Michelin's booth at the NAIAS. Both restored 911s are equipped with Michelin's Pilot tires.

This is one of two Porche 911s restored by Singer Vehicle Design that will be displayed in Michelin's booth at the NAIAS. Both restored 911s are equipped with Michelin's Pilot tires.

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