Tenneco Inc. wants to reward loyalty in a big way. That is why the company has launched the 2017 Expert Plus loyalty program for automotive service providers.

The all-inclusive program is available to any automotive maintenance and repair business using Monroe ride control and/or Walker emissions control products.

Expert Plus is designed to help program members grow their service businesses with the help of point-of-sale tools and features including the following:

* Feel the Difference Guarantee countermat, table tent and sales literature;

* “Preferred Consumer” coupon book featuring 10 moneysaving offers on Monroe and Walker products;

* Monroe Ride Height Reference Guide (on USB drive).

As part of the program, members earn rewards via the company's popular end-tab redemption process.

“Ride control replacement is a highly underutilized profit opportunity in automotive service,” says Sheryl Bomia, Tenneco's North America aftermarket programs manager. "The Monroe shock simulator gives service providers a meaningful, easy-to-understand tool that will help their customers visualize the difference new shocks and struts can make in terms of vehicle handling and safety.

Members will receive an extensive program activation package featuring a Monroe ride control "new shock” vs. “worn shock” interactive simulator that highlights the brand’s exclusive risk-free 90-day or 1,000-mile Feel the Difference Guarantee. Those not satisfied with their purchase can return to the service provider during the trial period to receive a refund of the original product purchase price (less any discounts and/or rebates), as well as reimbursement of labor costs of up to $100 per axle and wheel alignment up to $80, if applicable. Restrictions apply; see www.monroe.com for details.

Members choosing the combined Monroe and Walker Expert Plus package also will receive a metal sign highlighting Walker QuietFlow SS stainless steel premium mufflers and assemblies.

All 2017 program members will receive access to Tenneco’s expanded Experts Learning Center eLearning portal and be awarded points that can be applied toward the Expert Plus rewards program.

Other benefits include enrollment in the popular Monroe and Walker Dealer Locator consumer search tools at www.monroe.com and www.walkerexhaust.com, respectively, and free downloads of Tenneco’s ERIS electronic catalog of emissions control systems and ride control components. 

Tenneco also is offering a “Twin Win” sweepstakes benefitting both service providers and the warehouse distributor or jobber salespeople tasked with facilitating their enrollment. For every membership application submitted and approved by March 31, 2017, the qualifying WD/jobber salesperson and program member each will receive one entry into a drawing for 1) a grand prize of 20,000 Expert Plus points or 2) one of four finalist prizes of 15,000 points.

Expert Plus membership for 2017 is $119.

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