Ten candidates, including two incumbents and eight newcomers, are vying for four open spots on the Tire Industry Association’s board of directors. Those elected will serve three-year terms.
A customer walks into your store, hands you a credit card and says, “This is what I want for my vehicle. Just run the card and we’ll discuss the price later.” Craig Dobrin, vice president of operations at Marietta, Ga.-based Butler Tires & Wheels, says this type of interaction has become a regular occurrence at the four-location dealership.
Big O Tires LLC donated a set of tires to an Oklahoma family that travels the country to raise awareness of their young son's rare genetic disorder.
In times like these, we learn the business lessons that stick with us for the rest of our lives. One lesson I think we’ll see is that the tire dealers who kept all of their technicians and best sales people employed during the pandemic will recover faster than those who did not.
Amid this pandemic, you have an extraordinary opportunity to re-boot your business in a fundamental way — by truly putting the customer at the center of your culture. There are quick, old-fashioned methods to provide the right touch, even in our new no-touch world.