American Tire Distributors Inc. (ATD) has named Rebecca Sinclair its new chief people officer. She will report directly to Stuart Schuette, CEO and president of ATD.

Rebecca Sinclair will lead human resources at ATD as its new chief people officer.

Rebecca Sinclair will lead human resources at ATD as its new chief people officer.

“Rebecca’s title reflects the commitment the company has to our employees and their development” says Schuette. “Through her leadership, we will focus on a people-first strategy to better engage our teams, strengthen our recruiting and retention efforts, and position ATD as an employer of choice.”

Sinclair has two decades of human resources leadership. She has served as the chief human resources officer and executive for some of the world’s most recognized brands, including Southeastern Grocers, Hooters LLC, Clear Channel Media, Starbucks and Victoria's Secret. Most recently she served as the chief human resources officer for Southeastern Grocers, the fifth largest conventional supermarket in the U.S. with more than 65,000 associates.

She received her Master of Business Administration in international business from the University of Texas at Arlington and bachelor's degree in interpersonal and rhetorical communications from Iowa State University. She also holds a graduate certificate in Asian Business Studies from Tongji University in Shanghai, China.

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