David Colletti is bringing nearly 20 years of original equipment experience with Tier 1 tire companies to Sumitomo Rubber North America Inc. Colletti will serve as vice president of OE.

David Colletti will lead the charge to increase Falken's OE position.

David Colletti will lead the charge to increase Falken's OE position.

Colletti most recently served as vice president of OE for Pirelli Tire North America Inc.

“We are delighted to have someone with the depth of David’s experience join our rapidly expanding Original Equipment program," says Richard Smallwood, CEO and president of Sumitomo Rubber North America. "We see the continued expansion of Falken-branded tires on additional OE fitments as a key growth catalyst for the brand over the next several years, and David is the right choice to lead our OE team."

Mr. Colletti comes to the company with OE tire experience in both sales and engineering capacities. He will report directly to Smallwood. Colletti replaces Shoichi Fujii, who the company says "was instrumental in the early development" of the company's  OE program. Fujii will be returning to Kobe Japan, where he will be assuming new responsibilities within corporate headquarters.

“I am very pleased to be appointed by SRNA to lead the OE team as we seek to grow the OE business by utilizing our expanding capabilities in North America with the manufacturing plant and technical center in Buffalo, New York, and the proving grounds in Huntsville, Alabama.”