Continental’s Joe Maher says the new Altimax Arctic12 features strategically angled tread blocks with serrated winter sipes for excellent traction and braking capability in all directions on snow and ice.

Continental’s Joe Maher says the new Altimax Arctic12 features strategically angled tread blocks with serrated winter sipes for excellent traction and braking capability in all directions on snow and ice.

The new General Altimax Arctic12 winter tire from Continental Tire the Americas LLC targets the passenger car, minivan, crossover and compact sport utility vehicle market.

The studdable Altimax Arctic12 replaces the General Altimax Arctic. Certified for severe winter service, the Altimax Arctic12 is available at launch in 47 T-rated sizes. All are XL sizes to maximize market coverage, according  to  Joe Maher, Continental’s product manager for passenger and winter tires in the U.S.

He says the Altimax Arctic12 is designed around what consumers are looking for: ride comfort, excellent winter traction in snow and ice, and long tread wear.

Maher outlines three ways in which the Altimax Arctic12 is better than its predecessor.

1. An improved tread pattern provides hydroplaning resistance and winter grip.

2. A new compound provides enhanced cold weather performance in snow and ice.

3. A new contour design provides a bigger contact patch, which improves wear and tread life. The new contour design is responsible for an 18% improvement in tread life over the Altimax Artic.

The Altimax Arctic12 will compete against the Firestone WinterForce, Hankook Winter i-Pike RS, Cooper Weathermaster WSC, and BFGoodrich Winter Slalom KSI.

Continental will begin taking orders for the General Altimax Arctic12 in March 2017 with delivery in July.

The Altimax Arctic12 expands the General brand’s winter tire offering to 72 sizes. The Grabber Arctic is available in 15 sizes and the Grabber Arctic LT is available in 10 sizes.  

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