Tire’s Warehouse Inc. (TWI) celebrated the opening of its first distribution center outside of California with a big bash for tire dealers and 250 friends.
The company's Phoenix, Ariz., warehouse opened in September 2016, and Tire's Warehouse wanted to thank its newest customers for making the opening and expansion a success. It's the company's seventh location.
The event, held Jan. 28, included a tradeshow with 18 tire manufacturers and TWI's Tire One dealer program.
“It’s important that our newest customers understand Tire’s Warehouse is much more than just another distributor. We are here to be their partner in success, and this was the perfect way to make that introduction”, said Ken Hsu, director of marketing for TWI. “We hope our dealers and their families had a great time and will remember the evening as we move forward with that partnership and implement new business and marketing strategies.”
Entertainment for the evening included a Firestone Bigfoot monster truck, a full display trailer from Falken Tire, a raffle drawing with prizes exceeding $10,000 in value, and gourmet food trucks from local area businesses. The event also featured a one-night-only buying event, offering its Arizona customers exclusive specials and promotions.
For more information on Tire’s Warehouse, visit www.tireswarehouse.net.