Alliance Tire Americas Inc. (ATA) is raising prices on its commercial and off-the-road tires effective April 1, 2017.

The company says prices will increase "approximately 8%," and that the specific price changes will vary depending on the product line and segment.

“ATA is committed to making sure that our customers are receiving high-quality, application-specific, purpose-built tires at the most economical costs possible,” says James Clark, president of ATA. “Due to the significant increases in the cost of natural rubber and other raw materials used in tire production, we are required to increase our prices at this time.”

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