The BFGoodrich tire brand developed its off-road identity four decades ago in the Baja peninsula in Mexico. Now Michelin North America Inc. is recognizing the region's importance with a $10,000 donation.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.

Michelin is donating $10,000 to help families in Mexico on behalf of its BFGoodrich Tire brand.

The gift to the Ensenada Family Development System (DIF) in an effort to make a difference in the lives of families in Baja, Mexico.

The company also has upgraded the historic monument that stands near the start/finish line of the annual SCORE Baja 500 and Baja 1000 race. This monument, donated by the people and administration of Ensenada  several years ago, recognized the impact BFGoodrich and SCORE International racing has made on the community of Ensenada.

The logos on the monuments were refreshed, as well as new plaques listing all the overall truck and moto winners of the SCORE Baja 1000. New winners’ names are added annually. BFGoodrich is the official tire of SCORE International.

Mayor Marco Novelo thanked the company for its donation to DIF, which will be used for social assistance programs run by DIF Municipal, in particular to support a community center for those living in the Valley of San Quentin.

The monument that bears the names of winners of the SCORE Baja 1000 was refreshed as well.

The monument that bears the names of winners of the SCORE Baja 1000 was refreshed as well.

"On behalf of the municipality of Ensenada, we thank and acknowledge your generosity; I am very honored that the DIF led by my wife Mirna, have your support."

“We are proud as well as humbled by our 40 years of success in Baja desert racing,” says Chris Baker, motorsports director for BFGoodrich Tires. “We were introduced to Baja as a laboratory to test new products by the SCORE leadership and it initiated a deep connection between our brand and the people of the Baja peninsula. That impact on the brand continues today. We are grateful to the administration and the wonderful people of Baja who have welcomed us and helped us be successful.  Over the years we have been fortunate to be in a position to touch the lives of many in Baja and with this contribution we feel that this is the best way for us to continue making a difference.”

Over 40 years, BFGoodrich has 87 overall wins in SCORE Baja racing, more than all other tire manufacturers combined.

For more about BFGoodrich Tires and racing, visit www.bfgoodrichracing.com.

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