The Mid-America Tire Dealers Association has joined the social media content platform developed by the Tire Industry Association (TIA) and the Automotive Marketing Foundation (AMF).

The platform is called the Automotive Social Portal (ASP). TIA says the ASP provides a cloud-based infrastructure that allows TIA and other content providers to create and distribute consumer educational content, national, state and regional governmental issues through the dealer network to consumers.

The ASP is free to all independent dealers in North America.

For more information, contact TIA at 800-876-8372 or the AMF at 239-703-7177.

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