Goodyear Tire & Rubber Co. has been named the world’s most admired tire maker by Fortune magazine for the fifth straight year.
Among companies in Fortune’s World’s Most Admired Companies’ Motor Vehicle Parts category, Goodyear was also the No. 1 ranked U.S.-based company and ranked No. 2 overall.
In the Motor Vehicle Parts category, Goodyear was ranked No. 2 in six of the nine key attributes measured, and No. 3 in three others.
Goodyear says it finished ahead of its key global tire competitors in overall score and in seven of the nine categories.
Started in 1983, the Fortune Most Admired list is considered “the definitive report card on corporate reputations.” It uses an assessment by 3,800 executives, board directors and securities analysts to determine a company’s overall reputation by evaluating innovation, people management, use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.
The full list, with all categories, and related stories appear in the March issue of Fortune, which goes on sale Monday, March 20, and online.