Titan International Inc. is increasing the prices of all Titan and Goodyear farm tires produced and sold in North America beginning April 1.

Titan says prices will increase up to 8%. The company says the price adjustment is a result of "significant increases in the cost of natural rubber and other raw materials used in tire production."

“A price increase is not something we take lightly,” says Paul Hawkins, vice president of aftermarket sales at Titan. “We remain committed to offering the most competitive programs possible across our complete product lineup, while ensuring we never compromise on the high quality and durability our customers expect.”