One of the group activities was designed to reveal whether the marketing managers in attendance were leaders or followers. Then they were taught how to get people to follow the leaders.

One of the group activities was designed to reveal whether the marketing managers in attendance were leaders or followers. Then they were taught how to get people to follow the leaders.

Balkrishna Industries Ltd. (BKT) takes its corporate motto, “Growing together,” seriously. This year, the company hosted distribution partners from 36 countries and five continents at its third International Marketing Meeting. The event was held Jan. 26-27 in Seregno, Italy.

The marketing managers in attendance shared objectives and strategies for 2017.

“Our marketing meeting is an essential moment,” says Lucia Salmaso, managing director at BKT Europe, which organized the event. “It is a unique opportunity of exchanging ideas face-to-face with our distributors and partners, and for sharing results, expectations, proposals, goals, and directions.”

BKT says the meeting has proven to be an essential tool fostering the direct exchange of ideas between the company and its partners in relation to:

* communication strategies,

* trade show participation,

* planning for press related and social media activities, and much more.

Erin Edminister, right, assistant marketing manager for BKT USA Inc., and Sandesh Jain general manager, exports for BKT in Mumbai, India, worked in the same group to cook one course for the group meal. Each course was prepared by a different group.

Erin Edminister, right, assistant marketing manager for BKT USA Inc., and Sandesh Jain general manager, exports for BKT in Mumbai, India, worked in the same group to cook one course for the group meal. Each course was prepared by a different group.

BKT’s distribution network reaches out to 130 countries worldwide. Marketing directors from Albania, Saudi Arabia, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, India, Iran, Italy, Kosovo, Kuwait, Latvia, Macedonia, Morocco, New Zealand, Norway, the Netherlands, Poland, Portugal, Qatar, United Kingdom, Romania, Russia, Serbia, Slovenia, Sudan, Sweden, Turkey, Uganda and the USA attended this year’s event.

For more information on the company and its products, visit www.bkt-tires.co

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