Just who is Joseph Saoud (pictured), the keynote speaker at the North American Tire & Retread Expo (NATRE) this year? He is president of the truck, bus and retread operations in the U.S. and Canada for Bridgestone Americas Tire Operations LLC.

NATRE will be held April 19-21, 2017, at the Ernest N. Morial Convention Center in New Orleans.

Saoud, who has held his current position since October 2016, is responsible for driving the long-term growth strategy for the TBR and retread business, and oversees the development and delivery of innovative products, technologies and services that drive value for fleet customers, original equipment manufacturers and dealers.

He spent 20 years working at Cummins Inc. For seven of those years, he was president of the Cummins Filtration Business Unit, which designed, manufactured, distributed and serviced diesel and natural gas engines and related technologies. Saoud also served as the president of Global Construction, Agriculture and Military for Commercial Vehicle Group Inc. for one year prior to joining Bridgestone.

Tire Business is sponsoring the show’s educational conference. Thanks to dedicated conference time, attendees will be able to enjoy a morning of education without missing any of the action in the exhibit hall. In addition, industry suppliers will offer workshops on the trade show floor.

The conferences will be held from 9 a.m. to 11 a.m. Wednesday through Friday. For more information on conference program specifics, check out these links:

"Why Retail Tire Dealers Should Attend NATRE."

"Why Commercial Dealers Should Attend NATRE."

Modern Tire Dealer is the media sponsor of the event.

The last edition of the exposition had more than 100 exhibiting companies. Interested in exhibiting at or attending the show? Visit usatireexpo.com.

For additional information on becoming an exhibitor or show sponsor, contact Christine Zernick, sales director, Tire Business, at czernick@crain.com or 330-865-6108.