Iya Traoré is a Guinness Book record holder for his football acrobats. He performed in the BKT booth at SIMA 2017.

Iya Traoré is a Guinness Book record holder for his football acrobats. He performed in the BKT booth at SIMA 2017.

Balkrishna Industries Ltd. (BKT) used a transparent tractor made of Plexiglas and a sports acrobat to draw customers' attention during the 2017 Paris International Agri-Business Show (SIMA).

The tire company unveiled the new Agrimax V-Flecto at the show, and says the Agrimax V-Flecto enriches the BKT Agrimax lineup with a new cutting-edge element to improve tractor performance on any field offering new models and sizes as response to specific farmer needs.

BKT unveiled a new, bigger booth at the agricultural event in Paris.

BKT unveiled a new, bigger booth at the agricultural event in Paris.

The Agrimax V-Flecto joins the extensive BKT Agrimax tire lineup for tractors. The Agrimax Force for high-powered tractors (over 250 HP); the Agrimax Fortis for high-powered 4WD tractors; and the Agrimax Sirio for towing heavy loads.

BKT redesigned its booth for SIMA 2017

The space featured football freestyle champion: Iya Traoré, a footballer from Guinea and former Paris Saint Germain player, who has been entered as many as three times into the Guinness Book of Records. Traoré performed four times a day at the BKT stand and, after every show, thousands of BKT footballs were offered free to visitors. 

For more information about BKT, visit www.bkt-tires.com.

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