Tire Discounters Inc. earned a 2017 ADDY Award for its creative work of brand advertising across social media.

The puns on Tire Discounters' signs are legendary, and a big social media tool for the tire dealer.

The puns on Tire Discounters' signs are legendary, and a big social media tool for the tire dealer.

The American Advertising Awards, commonly known as the ADDYs, is the advertising industry's largest competition, attracting more than 40,000 entries every year in local club competitions. Conducted annually by the American Advertising Federation (AAF), the local club phase is the first of a three-tier, national competition.

“We’re extremely honored and humbled to be recognized with this award,” says Abbey Dryden, vice president of marketing for Tire Discounters. “Successful social media execution is integral to building strong, trusted relationships with our customers — which we pride ourselves on developing every day. I’m so proud of our team and their efforts.”

After 40 years in business, Tire Discounters is renowned for its tongue-in-cheek changeable copy signs and clever, quirky approach to advertising – highlighting animal mascots and plenty of puns. (Install today? No prob-llama!)

Tire Discounters is No. 8 on the Modern Tire Dealer 100.

Tire Discounters is No. 8 on the Modern Tire Dealer 100.

On social media, Tire Discounters says it  listens intently, responds quickly, and sometimes does something a little unexpected, like answer customer questions in the form of a changeable copy sign or funny GIF.

Tire Discounters has an active presence on Facebook, Twitter, Instagram, Yelp, YouTube and Google Plus.

Tire Discounters built its business on giving its customers complimentary services that extend the life of tires and improve overall performance. Tire Discounters’ Standard Installation includes mounting and balancing, tire repair and rubber valve stems along with lifetime rotation, air pressure adjustments and balancing. It’s known as the “home of the free alignment,” providing this service free of charge with any four-tire purchase with standard installation, so customers get safer handling, longer lasting tires and improved fuel efficiency.

For more information, visit www.tirediscounters.com

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