Cooper Tire & Rubber Co. has relocated the offices of its Mexico subsidiary, Cooper Tire de Mexico.

The office was moved from El Salto, Mexico, to a new location in Guadalajara within the Los Arrayanes industrial park. The new 22,000-square-foot office spans two floors and houses the sales, marketing, customer service, logistics, and finance teams that serve Cooper’s customers throughout Latin America.

“Growth in the Latin America market is an important part of Cooper’s strategic plan,” says Luis Ceneviz,

managing director—Latin America tire operations and managing director—Europe tire operations.

“With the opening of new markets in the region, the increase in tire production at our joint venture manufacturing facility near Guadalajara, expanded distribution of our products, and alliances in South

America, establishing this new office will help us to provide excellent service to the market and our

dealers as we continue to grow in Latin America.”

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