Alliance Tire Americas Inc. (ATA) has added two employees to help handle the company’s growing business in Latin America.

Esmerelda Bernal is the Latin America team’s new sales and business development manager. The company says she has extensive experience in customs, international business and the tire industry.

Holly Gillette is controller and pricing manager. A forensic accountant, she brings deep analytical skills, supervisory experience, as well as communications abilities she developed teaching software classes, according to ATA.

“Our growth in Latin America is providing us with opportunities to build our team with talented new members like Esmerelda and Holly,” says Dhaval Nanavati, president, Latin America for ATA. “These women bring the business skills, experience and enthusiasm to help us continue to grow our presence in some of the most exciting agricultural and OTR markets in the world.”

Gillette will be based at ATA’s headquarters in Wakefield, Mass. Bernal will cover Central and South America from the Miami, Fla., area.

The Alliance Tire Group (ATG), a wholly owned subsidiary of The Yokohama Rubber Co., manufactures the Alliance, Galaxy and Primex brands.

For more information on Alliance tires, visit, call toll free (800) 343-3276 or (781) 321-3910.