Federal-Mogul Motorparts’ new advertising campaign for Wagner OEX brake pads aims to help consumers make educated decisions about brake pads.

The company says the Wagner OEX brake pads can stop pickups, SUVs and CUVs up to 50 feet sooner than other leading pads.

The new Wagner OEX campaign, which launched the week of March 12, includes ads on national television networks, in leading consumer magazines, on radio and in a wide range of digital placements. The company says the new television ad, titled “Families Matter,” powerfully documents the difference stopping up to 50 feet sooner can make in a common driving situation.

“The ability to stop sooner is a powerful message for drivers because they understand that every foot is critical when they are trying to avoid an accident,” says Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “We want to help consumers understand that quality and performance absolutely matter when it comes to the brake pads and other parts they choose for their vehicles.”

The company says Wagner OEX brake pads feature custom-shaped, application-specific pad designs covering 98% of the North American automotive industry’s fastest growing market segment – pickups, SUVs and CUVs. The pads’ patent-pending shape and slot design creates turbulent airflow, which allows for cooler operation and their superior stopping power. They also last up to two times longer, generate less dusting, reduce rotor wear, and offer consistent performance in all braking conditions, according to Federal-Mogul.

“As a global leader in the braking category, we want to help start a conversation between vehicle owners and their parts and service providers about the importance of relying on parts that are engineered to provide exceptional performance and reliability,” says Soave. 

To learn more about Wagner OEX brake pads and other Wagner brake products, contact your Wagner provider or Federal-Mogul Motorparts representative, and visit WagnerBrake.com.

Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corp.

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