Now it’s General’s turn. Fresh off the launch of the Continental ExtremeContact Sport in February, Continental Tire the Americas LLC introduced three General tires to its Elite Gold dealers on their way to Cozumel, Mexico.

1. Grabber HD. The tire, the company’s first entry in the all-season heavy-duty commercial truck segment, was engineered for durability (i.e., DuraGen construction plus a sidewall curb guard) and “confident traction, especially when you are off the pavement,” according to Product Manager Bob Liu. It will be available in eight LT sizes and three euro-metric van sizes on April 3, and is backed by a 45-day trial period. Competitor: Firestone Transforce HT.

2. G-Max AS-05. The UHP all-season tire will replace the AS-03 in May. It features an asymmetric tread pattern -- a direct result of dealer feedback – and a 50,000-mile limited tread wear warranty. In addition, Continental’s Visual Alignment Indicators and Replacement Tire Monitor alert drivers when to check alignment or replace the tire. It will be launched in 54 sizes that will cover more than 90% of its market. Competitors: BFG g-Force Comp-2 A/S, Hankook Ventus S1 Noble2, Cooper Zeon RS3-G1, Falken Ziex ZE950 A/S, Goodyear Eagle Sport A/S, Kumho Ecsta 4X II and Yokohama Advan Sport A/S.

3. Altimax Arctic12. The studdable tire not only has superior snow and ice traction to the tire it will replace, the Altimax Arctic, but also 18% more mileage. Designed for cars, mini-vans, CUVs and compact SUVs, it completes the General winter tire “power family,” which includes the Grabber Arctic (large SUVs and pickup trucks) and Grabber Arctic LT (work trucks). It will be available in 47 T-rated XL sizes in July; combined, the trio of winter tires will be available in 72 sizes with more than 80% market coverage.

To read about the ExtremeContact Sport, which was previewed to Continental dealers last year, check out "From Track to Street: Continental Gets Help Designing Its New UHP Tire."