Denso Products and Services Americas, Inc. is back at the track this weekend as the title rights sponsor of the 18th annual Denso Spark Plugs NHRA Nationals.
The action-packed event at The Strip at Las Vegas Motor Speedway starts Friday and continues through Sunday.
The Denso Spark Plugs NHRA Nationals is the fourth stop of the 2017 NHRA Mello Yello Drag Racing Series. Denso is also a supporting sponsor of all 24 races in the series that crisscrosses the nation through November.
“We’re thrilled to return for our second consecutive year as the title sponsor of the NHRA Las Vegas Nationals and support the teams and fans throughout the 2017 season,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing at Denso Products and Services Americas. “Every race is a test of automotive excellence, and Denso is proud to partner with NHRA and be a part of the action.”
Denso’s premium Iridium spark plugs will be a force on the track during the entire series. Last year, teams riding on Denso plugs dominated the Pro Stock and Pro Stock Motorcycle classes.
Fans will find Denso’s full line of spark plugs at Nitro Alley, the midway where they can learn more about and purchase Denso plugs at every event.
NHRA social media platforms will feature Denso posts throughout the weekend. Denso will post its own race and product updates on Facebook, Twitter, Instagram and YouTube all season long.