The educational conferences are set for the North American Tire & Retread Expo, which will be held April 19-21, 2017, at the Ernest N. Morial Convention Center in New Orleans. And the list is extensive.

Tire Business is sponsoring the show’s educational program. Thanks to dedicated conference time, attendees will be able to enjoy a morning of education without missing any of the action in the exhibit hall. In addition, some of the 60-plus industry suppliers on the trade show floor will offer workshops.

The conferences will be held from 9 a.m. to 11 a.m. Wednesday through Friday. Here is a complete list of the conferences, which are divided into two separate training "tracks."


9 a.m. to 9:30 a.m.: Mike Hudgins, director of sales, Mighty Auto Parts. “12 Ways to Grow Service Profits in 2017.”

9:30 a.m. to 10 a.m.: Jody DeVere, CEO, Ask "Insights into Marketing and Advertising to Women."


9 a.m. to 9:30 a.m.: John Zentz, vice president of sales, Hunger Engineering Co. “The Tire Store of the Future/How to Win the Tire Replacement Business.”

9:30 a.m. to 10:15 a.m.: John Rice, director of TPMS products and support, 31 Inc.

“Servicing TPMS has Never Been Easier… No, Really.”10:15 a.m. to 11:15 a.m.: Bob Bittner (left), director of store operations, Tire Pros (American Tire Distributors Inc.). "Measure Twice, Cut Once."


9 a.m. to 9:45 a.m.: Dave Zielasko, publisher and editorial director, Tire Business. "Competing in Tires in an Online World/Tire Industry -- 10 Years of Change."

9:45 a.m. to 10:45 a.m.: Art Blumenthal, principal, Art Blumenthal LLC. "What Can I Do Now to Ensure the Highest Value of My Business Whenever I Want to Sell It?"

10:45 a.m. to 11:15 a.m.: Greg Spence, CEO and founder, and Peter Mikhail, vice president of business development, TreadHunter Inc. “Tire Selling Opportunities in an Online World.”


9 a.m. to 9:30 a.m.: Alexei Nicolini, CEO and president, Budini Inc. “How an Effective Tire Management Program can Reduce Tire and Fuel Consumption.”

9:30 a.m. to 10 a.m.: Paul Dvorak (left), CEO, America Industrial Tire Corp. "Profiting from Solid Industrial, Skid Steer and Telehandler Tires."


9 a.m. to 9:30 a.m.: Kevin Carr, director, Tire Division, TravelCenters of America LLC’s TA Truck Service Commercial Tire Network. “Providing More Solutions for the Commercial Tire Marketplace.”

9:30 a.m. to 10 a.m.: Clif Armstrong, CEO, TP Industrial NAFTA; president, TP Commercial Solutions LLC, a division of Pirelli Industrial Tire. "Competitive Factors in the North American Commercial Tire Industry."

10 a.m. to 11 a.m.: David Stephens, managing director of TRIB (Tire Retread & Repair Information Bureau), moderater. "The Retread Panel.” Panelists are Tim Bevier, Tech International LLC; Darin Weber, Transworld Casing Supply Inc.; Rick Majewski, Wilson County Tire & Retreading; Bill Waerzeggers, Pomp’s Tire Service Inc.; and Douglas Engle, Tredrock Tire Services LLC.


9 a.m. to 10 a.m.: Peggy Fisher, president, TireStamp Inc., moderator. "The Safety Panel." Panelists are Randy Haas, safety director, T.O. Haas Tire Co. Inc.; Tom Herrmann, assistant director of continuous improvement, Dunn Tire LLC; and Wilfred Hebert, compliance assistance specialist, OSHA (Occupational Safety and Health Administration).

10 a.m. to 10:30 a.m.: Hugo Sandberg, senior sales manager, molded products and business development, Hexpol AB. "Envelope Management -- Making Your Investment Last."

10:30 a.m.-11 a.m.: Peggy Fisher, president, TireStamp Inc., "Telematics in the Commercial Tire Industry."

11 a.m. to 11:30 a.m.: Noll Saunders, risk management consultant, Euler Hermes North America Insurance Co. "Protect Your Clients & Grow Your Business."

Joseph Saoud, president of the truck, bus and retread operations in the U.S. and Canada for Bridgestone Americas Tire Operations LLC, will the keynote speaker on Wednesday from 10 a.m. to 10:45 a.m. He will address “Reinvigorating the Sustainable Business Model.”

The ribbon-cutting ceremony and opening of Expo Hall will begin at 11 a.m. following Saoud's speech.

Maxxis International-USA, Achilles Tire USA. TreadWare Retread Management Software, TravelCenters of America LLC and Continental Tire the Americas LLC. Modern Tire Dealer is the media sponsor of the event.

If you are still interested in exhibiting at or attending the third annual show, visit

For additional information on becoming an exhibitor or show sponsor, contact Christine Zernick, sales director, Tire Business, at or 330-865-6108.

For more information on the event, check out these links:

"Get an Education at the North American Tire & Retread Expo."

"NATRE Keynote Speaker: Bridgestone Exec Knows His Trucks."

"Why Retail Tire Dealers Should Attend NATRE."

"Why Commercial Dealers Should Attend NATRE."