In conjunction with the 60th anniversary of Bandag, Bridgestone Americas Inc. has created a new campaign and logo that the company says will "position retreads as an innovative, sustainable business solultion for fleet customers of any size."
“We continue to invest in the Bandag business to further strengthen our retread performance — from advanced rubber compounds that leverage the latest Bridgestone technology to advanced siping that improves wear performance,” says Joseph Saoud, president of truck, bus and retreads for Bridgestone Americas Tire Operations (BATO). “The quality of Bandag retreads is getting even better at a time when there are more low-quality tire alternatives coming into the market. For fleets looking to maximize tire performance and drive cost savings, retreads are the smartest choice.”
The Built for Better campaign builds on Bandag's leadership in the retread industry. Founded in 1957, Bandag pioneered the commercial truck tire pre-cure retreading process. The goal of Bandag retreads is to help fleets maximize their total tire program and achieve greater cost-efficiencies in an increasingly competitive market.
“A brand is a promise, and our promise to the market with Bandag is Built for Better,” says Eric Higgs, vice president of commercial marketing for BATO. “Bandag is one of the best stories we have to tell at Bridgestone, and we are going to do it in a way that changes the game for the retread industry.”
Producing a Bandag retread requires seven gallons of oil compared to 22 gallons of oil required to manufacture a new tire.
“The use of Bandag retreads was a sustainable business practice before sustainability was of worldwide importance, and we continue to raise the bar today,” says Ben Rosenblum, Bandag director of marketing at BATO. “Couple that with the tens of thousands of jobs the retread industry supports in the U.S. and Canada, and it’s clear that retreads are the most responsible choice environmentally and economically.”
Bandag has more than 650 franchise dealers doing business on six continents. In North America, Bandag franchise dealers operate the largest network of repair and service facilities with more than 240 retread manufacturing plants and 1,700 points of service.
For more information, visit www.Bandag.com/Better.