The Milestar brand from Tireco Inc. has entered into a multi-year agreement to become the official tire of 307 Adventures, a Wyoming-based company that leads consumers on outdoors experiences throughout the state.
“We’re proud to begin this partnership with 307 Adventures, knowing they sustain and protect the environment by following the principles set forth by non-profit organization Tread Lightly,” says Andrew Hoit, vice president of sales and marketing for Tireco. “We see value in associating Milestar Tires with brands that are committed to the preservation of the natural surroundings and the enjoyment and experience of the great outdoors.
307 Adventures takes guests to scenic locations throughout Wyoming, including guided wildlife viewing, fishing, river rafting, camping and off-road driving. The entire 307 Adventures’ fleet of Jeep Wranglers will be outfitted with Patagonia M/T tires by Milestar. The tires are offered in 15 to 20 inch sizes for light truck and flotation applications including popular Jeep plus-sized fitments, like the 37X12.50R17.
Tireco says it has "aggressive plans to launch additional tread patterns to support the off-road and light truck community."
Will Morgan, president of 307 Adventures, says, “We’re incredibly excited to have the support of Milestar Tires. Their vision for the continued growth of the outdoor lifestyle community is essential for the preservation of these great lands, and to experience nature in its entirety, as my team and I do, so fortunately, everyday."
For more information about Tireco, visit www.tireco.com.