Two Cooper Tire & Rubber Co. videos have received bronze honors in the Telly Awards competition. The videos introduce the Discoverer STT Pro and the Zeon RS3-G1 to consumers.

The Telly Awards competition honors outstanding local, regional and cable TV commercials and programs, as well as the video and film productions and web commercials, videos and films.

The Discoverer STT Pro and  Zeon RS3-G1 videos produced in 2015 and 2016, respectively, were selected from among 13,000 entries from around the world.

Cooper says the winning videos were developed to convey excitement and spark consumer interest in the new tires while also highlighting their unique performance attributes for Cooper tire dealers who sell them. The videos were distributed across a variety of social media platforms as well as featured in tire dealer showrooms, garnering tens of thousands of views by consumers.

“We are honored to receive recognition for the outstanding creative work that supported two significant product launches for the Cooper brand. We understand that tires are the only thing connecting vehicles to the road, and they play a crucial role in how a vehicle handles, as well as in helping to keep drivers safe,” says Jessica Egerton, director of brand development.

Here is the Discoverer STT Pro video:

Here is the Cooper Zeon RS3-G1 video:

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