The new Sumitomo Ice Edge studdable winter tire from TBC Brands is now available in North America in 57 sizes for 14-inch to 20-inch rim diameters.

The new Sumitomo Ice Edge studdable winter tire from TBC Brands is now available in North America in 57 sizes for 14-inch to 20-inch rim diameters.

TBC Brands LLC has introduced the first studdable winter tire for the Sumitomo brand. The Sumitomo Ice Edge is certified for severe snow performance and will be available in 57 passenger, CUV and SUV sizes for the 2017 season.

TBC says the new Ice Edge incorporates the latest in Sumitomo engineering technology to provide an outstanding combination of cold weather grip and superior stability, handling performance and smooth ride comfort.

The Ice Edge, distributed exclusively in North America by TBC Brands, offers value-seeking consumers a high-quality, versatile product specifically designed to deliver exemplary snow, ice and cold weather performance at an economical price.

Highlights of the Sumitomo Ice Edge include:

  • "Three Peak Mountain Snow Flake" (3PMSF) certification;
  • available in 57 passenger, CUV and SUV sizes for the 2017 season;
  • specially formulated tread compound tuned to superior performance in low temps;
  • unique Sumitomo 3D sipe technology maximizes tread “bite” on snow and ice; and
  • a free lifetime replacement for workmanship and material defects.

“TBC Brands is thrilled to add the first studdable winter tire to the already robust product line offered by the Sumitomo brand,” says Jon Vance, vice president of product marketing for TBC Brands. 

“The Ice Edge was specially designed to target the particular demands of cold-weather related driving.  Complemented by the unique Sumitomo 3D sipe technology, the Ice Edge is a perfect choice for drivers who want a top tier, winter tire that provides superior stability and handling performance in a variety of winter driving environments.”

For a preview of next winter's offerings from major manufacturers, see Senior Editor Joy Kopcha's story "Inventory Planning for Next Winter: Make Room for 6 New Tires in 2017-2018" in the March issue of Modern Tire Dealer, online, and beginning on page 28 of the digital edition.

0 Comments