Nitto Tire U.S.A. Inc. has hired Jeff Bootz as vice president of sales. Bootz comes to Nitto Tire from its sister company, Toyo Tire U.S.A., and he begins his new role with Nitto on May 1, 2017.
He will report to Nitto Tire U.S.A President and COO Keiko Brockel.
“We have been impressed with Jeff’s ability to drive sales, and his extensive knowledge of the industry” says Brockel. “We are confident that his experience will be a valuable addition to Nitto Tire and that, through his leadership, he will help us to continue to grow the sales of our full product line up.”
Bootz has more than two decades experience leading sales initiatives for tire manufacturers.
Bootz began his career in the tire industry in 1992 as a regional sales manager at Dunlop. From there, he advanced to director of sales before moving to Toyo Tires U.S.A. in 2002. After seven as a regional sales manager with Toyo, Bootz was promoted to director of sales in 2009 and has filled that role until his current move to Nitto.