A Jeep equipped with new Firestone Destination M/T2 tires navigates a creek bed during the product's launch event in Orange, Va.

A Jeep equipped with new Firestone Destination M/T2 tires navigates a creek bed during the product's launch event in Orange, Va.

The new Firestone Destination M/T2 tire from Bridgestone Americas Inc. is designed to provide maximum traction for 4x4 vehicles, pickup trucks and SUVs in off-road conditions.

The new tire replaces the Firestone Destination M/T, which came out in 2002. Bridgestone says the new M/T2 tire “does everything better” than its predecessor. Advances in tire technology, especially compounding, are responsible for improvements in off-road, snow and wet performance.

A new tread compound, three-ply sidewall construction and more aggressive upper sidewall design give the Destination M/T2 increased traction in mud and offer stronger resistance to chips and tears. Stone and mud rejectors help keep the tread clear of debris.  

The Firestone Destination M/T2 tire has 20% more biting edges than the previous generation tire for better grip on slick, wet surfaces and in snow conditions. The company also added sipes for better snow traction capability compared to the prior tire. The Firestone Destination M/T2 tire is studdable.

Product manager Justin Hayes told Modern Tire Dealer that there are two types of buyers of the new Firestone Destination M/T2 tire. “There’s one who really cares about the performance, he’s going to take his truck or Jeep off road and he wants the traction capability,” he says.

The new Firestone Destination M/T2 tire will be offered in 29 sizes versus 23 for the prior generation tire.

The new Firestone Destination M/T2 tire will be offered in 29 sizes versus 23 for the prior generation tire.

“For that type of customer we’ve significantly improved the off-road performance capabilities versus the current generation Destination M/T on dry rocks, wet rocks, creeks, mud and sand. In all of these types of off-road conditions, the traction capabilities of the Destination M/T2 have been improved versus the predecessor product.”

Hayes says the other type of driver who would purchase an M/T tire primarily cares about the looks of the product. “For this type of driver the Destination M/T2 has a much more aggressive look and feel than the previous generation product. The tread area has been totally redesigned, the off shoulder area has more rubber and a more aggressive protruding image for the driver who wants the tire to look aggressive.”

The Firestone Destination M/T2 tire is available in 29 sizes for 15- to 22-inch wheels. The tires will be delivered to stores in July 2017.

“The Firestone Destination M/T2 tire is the ultimate tire for adventure-seekers looking to get the most performance out of their truck or Jeep,” says Erik Seidel, president, consumer replacement tire sales, U.S. and Canada, Bridgestone Americas Tire Operations.

“Overlanders and weekend warriors expect their tires to perform across a wide range of intense conditions, and the Destination M/T2 delivers an incredible off-road driving experience. We built a tough tire that attacks the terrain.”

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