Nokian Tyres Inc. is taking its message to football fans in Canada as the official sponsor of the NFL Canada through Super Bowl LIV in 2020.

“The partnership with NFL Canada is another example of Nokian Tyres' investment in North America and will help fuel sales and increase brand awareness throughout Canada,” says Tommi Heinonen, head of Nokian Tyres North America. “With its long-standing traditions of performance, quality, durability and continuous improvement, the NFL brand aligns with Nokian Tyres, making this partnership a natural fit.”

Nokian says the NFL schedule "lines up perfectly" with its strengths, and both the tire and football brands are committed to excellence in their industries and providing market-leading products to consumers. Both also are committed to promoting safety, environmental stewardship and sustainability.

“NFL Canada is truly proud to be working with Nokian Tyres to collaborate and help accelerate its business in Canada,” says David Thomson, managing director of NFL Canada. “Like the NFL and our players, Nokian Tyres sets itself apart in the market through unparalleled teamwork and commitment to excellence, which makes our new partnership so powerful in Canada.”

More information about Nokian Tyres North America can be found at