Pirelli Tire North America Inc. will provide its P Zero lineup of tires to Dream Racing, a premier driving experience company with a fleet of more than 50 exotic supercars and race cars.
The two parties have entered into a three-year agreement, and Pirelli will provide tires to the Las Vegas-based driving company's cars which include Lamborghini, Ferrari, Porsche, McLaren and Aston Martin. Dream Racing is in its sixth year, and operates from a $300 million facility at the Las Vegas Motor Speedway. “Pirelli and Dream Racing share a great synergy for motorsports and driving performance at the highest level," says Pierluigi Dinelli, CEO and chairman of Pirelli Tire North America. "Dream Racing offers a world class track and the latest prestige vehicles, so it’s the perfect complement and showcase for Pirelli’s advanced tire technology to perform and provide guests a thrilling and safe drive in demanding conditions.
"We’re excited to strengthen this relationship as we continue to roll out new products and operations here, such as our newest P Zero tire and P Zero World flagship store in LA." Ado De Micheli, president of Dream Racing, says, “We’re very proud to offer our customers the superior quality and performance that only tires like Pirelli deliver for our supercars experienced at their maximum potential. People often underestimate how the increased performance of the latest supercars is largely due to the innovations and improvements of the tire industry. Because we offer the possibility to drive our cars on track at speeds that are way beyond what could be safely done on the streets, it has been crucial to select the best fit. We have never compromised on the quality of our product and the partnership with Pirelli simply allows us to offer the best experience for our customers."