Hankook Tire Co. Ltd. has been awarded bronze and finalist awards for its futuristic concept tires at the 2017 International Design Excellence Awards (IDEA).
The company’s Flexup tire received a bronze award and the Shiftrac tire earned a finalist award in the annual international design competition sponsored annually by the Industrial Designers Society of America (IDSA) and judged by top design experts across the globe.
The competition is known as one of the world’s top three most prestigious awards alongside the iF Design Award and the Red Dot Award. This year’s five judging criteria were design innovativeness, user experience, user benefits, social responsibility and aesthetic impression.
Hankook Flexup tire received the bronze award for “reflecting an innovative design that can lead the future of driving and present an innovative brand image,” according to the company. Hankook says the finalist award for the Shiftrac tire proves its “future-oriented design philosophy and innovative technology as a top-tier, premium global company with design excellence.”
Flexup is a one-person vehicle that can access stairs, speed bumps, etc. in cities with narrow roads, through a principle of driving treads that expand or contract, reaching the speed of 35 km/h through the city environment. Shiftrac is a hyper agility based tire concept, designed to perform smooth and agile driving within a mega city, through block shifting or skating principle pushing outwards, allowing strong cornering and fast lane change.
Through Hankook Tire’s Design Innovation 2016 – Hankook’s exclusive sponsor program collaborating with the world’s renowned design universities’ students - the company collaborated with the University of Cincinnati to design and produce both Flexup and Shiftrac. The two models have been created to ride through the future mega cities with smart mobility.
Prior to this year’s achievements, Hankook received the IDEA 2015 award, the Luminary award at the Red Dot Award and the iF Gold Award 2016 for the Boostrac, Alpike and Hyblade, based on the collaboration with Pforzheim University in Germany.
“Receiving these prestigious awards from the world’s top three design competitions testifies Hankook Tire’s global recognition for innovative design philosophy capabilities for future driving,” says Seung Hwa Suh, vice chairman and CEO of Hankook.
IDEA will present the awards at a ceremony in August 2017.